Creative Strategy • Creative Direction • Branding • Marketing

This is where music gets made. Splice is the go-to platform for producers, musicians, and sound designers to find the sounds, tools, and inspo they need to bring their ideas to life. Whether you’re making beats in your bedroom or scoring your next project, Splice puts a world of samples, plugins, and creative fuel at your fingertips.

It’s sound-first, creator-obsessed, and shaping the soundtrack of what’s next. Have you listened to music in the last few years? You’ve probably heard Splice, whether you knew it or not.

Splice

Credits:

Creative Director: Karen Pedroza

Associate Creative Director: Simone Strafford

Art Director: Eric Hartman

Senior Designer: Drew Johnson

Copywriter: Hugh McAvoy

Designer: Sarah Xiong

Red background with "SUMMER" in large, distorted letters. "SONGS OF THE" overlay in white. Logos for FADER and splice below.

We teamed up with FADER on their Songs of Summer campaign and basically took over the place. Homepage, interior pages, social, podcast ads—you name it, we were there.

FADER’s audience wasn’t exactly deep in the music production world yet, which made it the perfect moment to introduce Splice. We crafted a full-funnel campaign that paired discovery with education, giving new creators a reason to click, explore, and stick around.

Static ads, motion graphics, and podcast placements all drove traffic straight to Splice, inviting folks to turn “I like music” into “I make music.” And for a full week, we made sure the soundtrack to summer had our name all over it.

Instagram post from Fader, showcasing "Songs of the Summer" bracket with categories: Brat, Slacker, Touch Grass, Main Stage, listing various song titles and artists.
Black screen with a small icon of a person in the bottom left corner and "NIA" in a circle at the bottom right corner.

Podcast Ad

Webpage screenshot of The Fader featuring "Songs of the Summer 2024: Main Stage" article. Includes Splice advertisements about royalty-free music samples, with images of individuals using music equipment.
Splice promotional images featuring musicians playing guitars, with phrases like "Drop In. Pop Off.", "The Right Sound—Right Now", and "The World's Best Sample Catalog". Includes a "Try Free" call to action.

Splice x Studio One Pro Campaign

To support the launch of Studio One Pro 7, we introduced Splice’s royalty-free sounds directly inside the DAW—no tab-switching, no friction, just music-making in flow. This was a first-of-its-kind integration, and the perfect chance to win over a sample-skeptical audience.

Our marketing push spanned Instagram, YouTube, and TikTok, with strong engagement across all platforms.

Stats: Instagram (3M impressions, 14.3K profile visits), YouTube (36.8K views), TikTok (24.4K views), 1.7K landing page views and 300+ blog hits within the first week.

For an audience that leans 45+, rock-focused, and highly loyal to their gear… we made Splice feel like a tool, not a trend.

TL;DR: We met them where they create—and gave them something worth exploring.

Screenshot of a digital audio workstation interface with the text 'Introducing: Search with Sound' superimposed. The DAW interface includes tracks and a mixer with options for instruments, genres, and cinematic effects on the right panel.
Person smiling and holding a black and white cat, seated at a computer desk with a large monitor displaying audio editing software. Microphone and speaker visible on desk. Text overlay promoting collaboration between Splice and Studio One Pro 7.
Magazine cover featuring a tabloid-style scene with a man and woman wearing retro sunglasses. Headline reads "Splice and Studio One spotted together" with microphone and hands in foreground. October 2024 issue of Splice magazine.
Screenshot of a blog announcement about the integration of Splice with Studio One Pro 7, featuring an image of the software interface on a MacBook Pro screen, accompanied by text highlighting features like sound access, search tools, and syncing with beat and key.
Instagram comments discussing music production, featuring enthusiastic remarks and emojis like fire and clapping hands. Users express excitement about making beats and using Studio One DAW.
Floral wallpaper with red, blue, and orange flowers
Hand holding a card for free Splice subscription, with QR code and code sp24-8lt7, expires 12/31/2024.
"Search with Sound" text in bold yellow letters on a black background.
Splice Studio One Pro logo
Black baseball cap with white text "No Mess No Magic" embroidered on the front.
Text 'Search with Sound' in bold yellow letters on a black background.
Splice logo with stylized 'S' and text on a black background.

Paid Ads & Social

We launched mid-to-upper funnel ad campaigns aimed at shifting perception, especially for new creators who felt left out or underserved by traditional music platforms.

Our message? You don’t need a home studio or $10K in gear to sound pro—Splice levels the playing field. The creative featured a seasoned producer co-signing Splice as the go-to for access, discovery, and inspiration.

Stats: 1.7M views, 10.4K profile visits, and hit an eye-watering $0.01-$0.02 cost per ad.

We also ran a lightweight, low-lift creative initiative that completely overperformed, proving that sometimes, the weird little bets are the ones that hit the hardest.

"Who is the next rising Latine producer?" text on a colorful gradient background.
Promotional image with text 'These Music Icons Are Also Powerhouse Producers' in large bold letters on a purple background, featuring four small photos of music artists labeled .01, .02, .03, .04 at the bottom.
A baby hippo getting splashed with water, with humorous text "when the drop hits diff".
Green background with the text 'sampling is brat' in black.
A woman in a beige dress with a microphone is shown with text overlay "me starting a new song." In the background, there's an image of a woman with text "my unfinished project files." The setting includes a music production software interface with open menus and file lists, indicating digital music project editing.