Creative Direction • Branding • Marketing
Netflix Games
When Netflix decided to level up and enter the gaming world, they weren’t just adding a new tab; they were stepping into a whole new arena of entertainment.
As a Creative Director on the launch team, I helped define the visual foundation for Netflix Games across both on-platform and off-platform experiences. I worked with internal teams to turn those decisions into polished marketing assets that stayed true to the Netflix brand while giving Games its own distinct vibe: bold, premium, and just a little bit playful.
It was brand-building at hyperspeed, with global eyeballs on every pixel.
Creative Director: Karen Pedroza
Design: Amy Shimoshige & Karen Pedroza
Product Designer: Anthony Crawford
Production Designer: Martin Ponce
Producer: Karen Bu
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