Creative Direction • Branding • Marketing

Netflix Games

When Netflix decided to level up and enter the gaming world, they weren’t just adding a new tab; they were stepping into a whole new arena of entertainment.

As a Creative Director on the launch team, I helped define the visual foundation for Netflix Games across both on-platform and off-platform experiences. I worked with internal teams to turn those decisions into polished marketing assets that stayed true to the Netflix brand while giving Games its own distinct vibe: bold, premium, and just a little bit playful.

It was brand-building at hyperspeed, with global eyeballs on every pixel.

Creative Director: Karen Pedroza

Design: Amy Shimoshige & Karen Pedroza

Product Designer: Anthony Crawford

Production Designer: Martin Ponce

Producer: Karen Bu

Credits:

Promotional poster for Batman: The Enemy Within game on Netflix, featuring Batman and various characters, with text about Netflix availability and no additional fees.
Promotional image for "The Wolf Among Us" game by Telltale Games, featuring an animated male character with an intense expression, and text indicating exclusive availability with Netflix membership. Branding for "Netflix Games" is included.
Promotional image for "Shooting Hoops" Netflix game featuring basketball, soccer ball, baseball, tennis ball, and toy gun on a yellow polka dot background. Text: "This game is available exclusively with a Netflix membership. No ads. No extra fees. No in-app purchases."

Marketing

Promo image for the game 'Knittens' featuring two cartoon kittens in front of a colorful background with yarn balls and hearts. The game is available to play on Netflix and is a puzzle game rated 4+. Buttons displayed include 'Play Game,' 'My List,' 'Rate,' and 'Share.'
Cute animated cat wearing a panda hat and sweater, surrounded by colorful yarn balls. Background includes a bed with patterned pillows and a lampshade. Game-related graphics in foreground.
Promotional image for the game "Knittens" on Netflix, featuring animated cats with yarn balls. Text indicates it's available exclusively for Netflix members.
Cartoon cats with colorful wigs and costumes, one wearing a crown and holding a guitar, the other with star-shaped glasses. "SlfhaifersKnuttens" logo with a yarn ball, red carpet ropes in the foreground.

PR Campaign

Screenshot of a LinkedIn post about Netflix Games, featuring mobile devices displaying the Netflix Games interface and the Netflix logo. The post highlights excitement for mobile games available on Netflix and includes hashtags like #netflix, #videogames, and #gamesindustry. It is shared by Ben Kvalo.
Smartphone screen displaying the Netflix app with sections for Trending Now, N Games, Watch it Again, and Popular on Netflix, showcasing various TV shows and movies.